126 unique images featuring real SickKids patients, family members, staff

Agency: Cossette 
Photographer: Norman Wong
Director of Print Production: Dawn-Marie Mills (Co-Producer - Stills, social extensions)
Executive Creative Director: Anthony Atkinson
Head of Art: Greg Kouts
 Creative Directors: Lorne Heller, Justin Luu, Kay Benedek, Andy Ng
Client: SickKids Foundation